lena-lena atelier inside view sewing machines lingerie handmade

Hi there! My name is Elena Urumova (owner and main designer of Lena-Lena lingerie) and I will be your story teller.

Lena-Lena is a handmade lingerie inspired by the modern everyday life. Our team is based in Sofia, Bulgaria, established in 2014. We are nature lovers, young spirits, sunny weather people, beach activity enthusiasts, provocative art fans, but most of all we love our job. Can’t even call it a job. It is a desire, way of living, our every day and every minute. We believe we don’t just do lingerie. The real product you will find on this website is confidence, feelings and emotions. To yourself. No need to have an occasion to wear sexy lingerie or to give one as a present. Every woman must feel special and irresistible every day. That’s what we believe in and that’s what Lena-Lena is about.

lena-lena forbes grazia undertheline capital light

It is very important for our team to represent our love for the female shapes and body for you. We don’t want to just give you a bunch of photos and information to read about the products. We want to tell you a story about what we do. We want to make you feel that you are part of this story, because you are. Every product here is made with such an effort. So much time and focusing is spent on it. And it is actually especially made for you, I’m not just saying it. Every order gets the attention and the caring about the details that make this lingerie so special.

lena-lena atelier sewing machines singer handmade lingerie

We send the products internationally so don't hesitate to order no matter where you are. You can find further information in the Terms & Delivery section. Receiving orders from all around the world is a very rewarding feeling. It is impressive how such a simple think, like making garments, can actually connect people from everywhere. So there is a little part of us, all around the world! Isn’t that amazing!

lena-lena handmade lingerie atelier view logo shop windows


The products are subject of multiple tests. The material's tolerance of delicate skin is excellent. All products are made using high quality threads, which ensure their long life. The products reaction to machine washing is good, although we recommend handwashing. The fabrics don't shrink and the colors don't fade.


To keep your Lena-Lena's products in their best quality we recommend:

Hand wash products / Do not dry-clean / Do not iron / Wear with pleasure and confidence

Thank you for the interest!